AZADE VAKILI
How I Design Products
I align teams, use research to guide decisions, and focus on delivering measurable outcomes.
ALIGNING TEAMS
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Define problem and euccees metrics i
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Align stakeholders early
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Understand business goals
UNDERSTANDING USERS
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User interviews and insights
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Journey mapping
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Identifying pain points
DEFINING THE PROBLEM
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Problem statements
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Prioritising opportunities
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Focus on impact
DESIGNING SOLUTIONS
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Wireframes to high-fidelity Ul
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Interaction and flow design
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Design systems
VALIDATING IDEAS
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Prototyping
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Usability testing
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Iteration based on feedbacka
DELIVERING IMPACT
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Developer collaboration
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Supporting implementation
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Post-launch optimisation
Recent projects
Chatbot
Indeedflex
Redesigned key interface components to improve app responsiveness
Sam Marks, UX Director
I had the pleasure of managing Azade for three years, during which she showed impressive growth as a UX Product Designer. Over that time, she not only honed her core design skills and deepened her expertise in design system usage, but also proved her ability to adapt seamlessly across different parts of the product.
Francesco, Director
I had the chance to work with Azade at adidas and was immediately impressed by her thoughtfulness and talent as a designer. From her very first assignment, she quickly grasped a new product and its value proposition, and supported the team all the way to go-live with excellent design. Beyond her skills, Azade brings kindness, curiosity, and a collaborative spirit that make every project, and the team, stronger.
Aida, Product design Lead
Azade's creativity in addition to her research and user-understanding allows her to come up with ideas that are creative while responding to user needs, regardless of the set boundaries. She is also a delight to work with and is a great team player.
Kind Words from Teams
EXPERIENCE
Product Designer
Freelance
Aug 2025 - Present
Senior Designer
Indeed
May 2021 - Aug 2025
Senior Product Designer
Chelsea FC
Oct 2019 - Jul 2020
UX/UI Designer
Doctorlink
Nov 2018 - Oct 2019
UX/UI Designer
Adidas
Apr 2017 - Nov 2018