UX / Product Designer | Azade Vakili

Welcome to my portfolio!

I'M
AZADE VAKILI.

a product designer turning complex ideas into simple, impactful experiences.

How I Design Products

Clear thinking, fast execution, and measurable impact.

I use research to uncover real needs, collaborate closely with teams, and design solutions that improve both user experience and business outcomes.

ALIGNING TEAMS

Define problem and success metrics.
Align stakeholders early
Understand business goals

UNDERSTANDING USERS

• Turn research into insights
• Map journeys to find friction
• Identify key pain points

DEFINING THE PROBLEM

• Frame clear problem statements
• Prioritise high-impact opportunities
• Focus on the impact

DESIGNING SOLUTIONS

• Explore from low to high fidelity
• Design clear flows and interactions
• Build scalable UI systems

VALIDATING IDEAS

• Prototype to test quickly
• Run usability testing
• Iterate from real feedback

DELIVERING IMPACT

• Collaborate with developers
• Support delivery to launch
• Measure and improve outcomes

Recent projects

INDEED

AI interview

Designed and launched an AI-powered interview feature to streamline candidate screening, improving hiring efficiency and the candidate experience

Chatbot

Indeedflex

Optimized core interface architecture to increase mobile responsiveness and user task completion rates.

DUO FIT

Chelsea FC

Led the end-to-end UX for a smart fitness product, integrating voice and mobile interactions across all touchpoints.

View all projetcs

Sam Marks, UX Director

I had the pleasure of managing Azade for three years, during which she showed impressive growth as a UX Product Designer. Over that time, she not only honed her core design skills and deepened her expertise in design system usage, but also proved her ability to adapt seamlessly across different parts of the product.

Francesco, Director

I had the chance to work with Azade at adidas and was immediately impressed by her thoughtfulness and talent as a designer. From her very first assignment, she quickly grasped a new product and its value proposition, and supported the team all the way to go-live with excellent design. Beyond her skills, Azade brings kindness, curiosity, and a collaborative spirit that make every project, and the team, stronger.

Aida, Product design Lead

Azade's creativity in addition to her research and user-understanding allows her to come up with ideas that are creative while responding to user needs, regardless of the set boundaries. She is also a delight to work with and is a great team player.

Kind Words from Teams

EXPERIENCE

Product Designer

Freelance

Aug 2025 - Present

Senior Designer

Indeed

May 2021 - Aug 2025

Senior Product Designer

Chelsea FC

Oct 2019 - Jul 2020

UX/UI Designer

Doctorlink

Nov 2018 - Oct 2019

UX/UI Designer

Adidas

Apr 2017 - Nov 2018

Experience Designer

EDG/ Cygnus